Rob Young

NYC / London based communication collective specializing in development of communication strategies, media targeting, and the creation of content and brand experiences across consumer and business touch points including film, video, radio, print, digital, events, retail and social media.

Sourcing and management of multi-disciplinary teams for content creation, product design, broadcast production, visual design, user experience, events and sponsorships, on-line and retail merchandising, advertising and marketing programs for clients across North America and Europe.

• High level expertise in brand architecture, design and brand building and campaign management.
• Extensive cross-platform marketing and engagement experience creating messages that reach its desired audience and inspire action.
• A wide range of cultural and category experiences and resources.
• Established network of people who can assemble “best-in-class” creative ideas across all touch points.
• Clients include: Institutions, Nonprofits and NGOs, Media companies, Global news and journalists, Entertainment and media companies, PR and marketing departments, Design studios, Fashion companies, Consumer goods and services, Fine wines and spirit brands, importers and distributors, Sport and entertainment properties, Business-to-business, Luxury goods and services, Travel, and Advertising agencies including Arnold Worldwide, Backer Spielvogel Bates (Saatchi & Saatchi), BBDO Worldwide, Foote, Cone & Belding, and Jung von Matt Group.

Advertising Creative Director responsible for department of more than 40 including writers, art directors, broadcast producers, designers and print producers.

• Provided creative leadership managing relationships with U.S. and international clients including The Arthur Ashe Foundation, Joop!, M&M Mars, Starburst, The Metropolitan Museum of Art, Miller Brewing, New York Racing Association, Philip Morris International, USTA, and new business.
• Worked directly with Miller Brewing product and marketing departments to introduce new brands and product initiatives including the National roll out of Miller Genuine Draft and sponsorships, and new specialty micro-brew products.
• Created multiple award-winning “Super Bowl” campaigns for Miller Brewing.
• Worked directly with product development, sales and marketing departments to introduce new Miller Brewing brands and product initiatives including the national roll out of Miller Genuine Draft, new specialty and micro-brew products and national and regional partnerships with professional sports leagues (MLB, NBA, NFL and NHL), college sports programs, racing teams, music events and tour sponsorships.

Global news, entertainment and media companies, advertising agencies, design studios, fashion companies, consumer goods and services, fine wines and spirit brands, sport and entertainment properties, business-to-business, luxury goods and services, and nonprofits including:

Act Against Violence, Ad Council, Aramis, Arnold Worldwide, BBDO Worldwide, Broadcast Music Inc. (BMI), CooperVision, Custo Barcelona, CVS Caremark, Democracy Now! Productions, Deutsche Bank, Dollar Rent A Car, Domaine Carneros Wines, Epson, Essilor International S.A, Estée Lauder Companies, Havas Worldwide, Foote, Cone & Belding, Fonseca Port Wine, Foster Farms, FOX Broadcasting Company, Gannett, Genentech, Greyhealth Group, Intel, Joop!, Jung von Matt Group, Kao Beauty Care, Kobrand Wine & Spirits, Lancaster Beauty, Logicon (Northrop Grumman), Maison Louis Jadot, Mars, M&M’S Chocolate Candy, MET-Rx Sports Nutrition, Miller Brewing Company, MLB, Motorola, Mrs Gooch's Natural Food Markets, MTV, Mustang Jeans, NASCAR, NBA, NFL, NHL, OLN (formerly Outdoor Life Network), PacifiCare Health Systems, Paramount Television, PepsiCo, Pernod Ricard USA, Perrier-Jouët, Procter & Gamble, RadioShack, Ralph’s Grocery Stores, Rockview Farms, Santa Catalina Island Company, St. Francis Winery & Vineyards, Sequoia Grove Winery, Skittles Candy, Starburst, SUSE Linux, Taco Bell, Taylor, Fladgate, & Yeatman Port Wines, Twix Chocolate Bar, Universal Pictures, Viacom, VMS Info, Weyerhaeuser, Wild and Lethal Trash (Fashion’s freakiest storyteller, Walter Van Beirendonck), WineFlirt, WPP plc, Xerox, Yum! Brands

AICP, Ad Age’s Best 0f Year, Effies, Addys, Andys, Communication Arts, LA Art Directors, NY Art Directors, NY Festivals, Obies, London Festivals and others